Instagram is Irresolute the Game

"I tin can post a painting and information technology will sell before the paint is dry," explains Ashley Longshore, who sells her eccentric pop art for upwards of $thirty,000 direct off of Instagram.

And, she'due south not the only 1. Artist Chris Austin enjoys "flash sales" of his latest work, getting emails from eager buyers within minutes of posting on Instagram.

With these examples and more in heed, it's safety to say Instagram has become the social media platform for artists. It's launching careers, eliminating the need for big-proper name critics to call the shots, and helping artists connect with buyers across the globe willing to pay for their work.

And so, how does an artist turn their Instagram feed into another revenue stream?

It all comes down to getting more engaged followers. Because, the more popular your account is on Instagram, the more in demand your fine art will exist. To help you become started, check out seven things you can amend on your Instagram business relationship to attract more followers.

Post Loftier-Quality Images

You wouldn't dream of letting a piece out of your studio until yous were satisfied with it, right? Well, you demand that same attention to detail in your Instagram posts!

Your Instagram business relationship is an extension of who you are both creatively and professionally. Blurry, poorly-lit images give off a bad artistic vibe—pretty much saying you don't understand design. And, who wants to purchase fine art from an artist who doesn't understand, or at least care about, good design?

A clean groundwork and natural calorie-free are e'er a practiced option when it comes to capturing your artwork. Set your fine art up by the nearest window, and remember to tap on your phone screen to focus!

Keep Branding on the Brain

Branding tin can exist an elusive concept. Just it basically ways posting images about different things, but using the same style (both in aesthetics and in writing) for each image. Why bother? It's really a magical affair! In an instant, followers will understand who you are and what your art is all virtually, even with their curt attention spans online.

Creative person Sue Rapley has a beautiful account—low-cal, colorful, natural, inviting. Buyers can instantly get a feel for her art and decide on the spot if they are interested in buying. If they are, they can already tell she'due south a credible creative person from her impressive feed, giving her an edge up when information technology comes to collecting.

As far as branding your images goes, the possibilities are endless! Whether yous use a certain filter, hashtag, language, etc., discover and stick to a style that represents y'all and your art so that your target customers are poised to buy.

Proceed the Content Creative

In 2014, creative person Ross Symons defended his entire twelvemonth to origami, improving his craft and sharing information technology with the earth on Instagram. He folded and posted a different origami figure every day, and in 18 months, he had increased his post-obit from simply 120 to over 100,000. With White on Rice'south stiff brand and incredible content, Ross was able to quit his ix-to-5 chore and use Instagram as a platform for his own business concern. Isn't that amazing?

This just goes to show, y'all can't underestimate the power of posting really interesting content. When people are wowed by your piece of work on Instagram, they follow you, share information technology, and get others to follow yous, too. The door is and then opened for y'all to sell more than fine art and hear almost other profitable opportunities.

Create Captivating Captions

Here's a picture of my art you lot know nothing near and here is the price—something seems a bit off virtually that sort of explanation, doesn't information technology?

There's no hook. No pizzazz. No story! It may exist an incredible piece at commencement expect, simply at that place'due south always more to it than meets the centre. Letting people in on your inspirations, process, and story behind the work can be the tipping indicate for customers to click emotionally and pull out the checkbook.

Of course, you can acknowledge when something is still for auction, just be artistic well-nigh it. Ending with, "Excited to see where this piece finds a dwelling!" does the trick without being also irksome.

Perfect Your Hashtags

Hashtags are like maps in the land of Instagram. They make your posts discoverable for the people searching for art like yours, making them one of the biggest and best ways to grow your fanbase.

Which hashtags reign supreme? Well, it takes a little digging to find the answer.

Your first plan of action should be using the search characteristic in the app. After typing in keywords that relate to your fine art, other popular hashtags related to your search will pop upwardly. Side by side, find artists who boast a large post-obit and seem to have a good handle on their hashtag game. Check out which ones they are using (and how many) and take notes.

Continue a list of the best ones yous've found that you can pull from for unlike posts. But be sure to match hashtags with what is going on in your image. #inthestudio won't utilize to every picture you post, and a mismatch tin can plough followers away.

Finally, practice some testing of your own and track how many hashtags get yous the almost appointment. Take the time to get hashtags downwardly and yous'll exist on your fashion to more followers in no time.

Consummate Your Bio

While small, your bio should be not underestimated in its importance. It'south the only place where followers can click on a link, and the whole point of your business relationship is to sell your work!

Yous tin change out the link depending on what y'all want to characteristic, but a link to your website or Artwork Archive Public Profile Folio is the perfect place to send fans who want to peruse and purchase more bachelor art.

Paired with a short and sweet description dripping with personality, your Instagram account will be ready to get.

Another things to keep in listen...

Mail service Regularly

Social media gurus at CoSchedule determined that posting one to 2 times a day on Instagram is the sweet spot. But no matter how many times you post, continue information technology regular! You need to stay fresh in people's minds, not forgotten.

Connect Frequently

Information technology is a social networking app afterward all. Befriending other artists and influencers on Instagram who might someday share your work with their followers tin can open a lot of doors and help you lot gain followers of your ain. Like other artists' and galleries' images, share helpful comments, and don't be agape to connect your contact list.

Consider Sponsored Posts

Hither's all the same another mode to brand money from your artist Instagram account that yous might not accept realized: when your post-obit becomes large enough, companies might be willing to pay you to promote their products in your posts.

Of grade, you lot demand to truly love and believe in the quality of that paintbrush, clay, or watercolor paper, but it'south a great fashion to rake in some extra money for your Instagram efforts.

In the end…

The bigger the Instagram fan base, the more than interested buyers will exist fighting over your art. Following these steps for getting more art fans on Instagram will help yous plough the social media app into something assisting for your art business.

Then when yous start making sales, you can keep everything organized on Artwork Archive. Marker which pieces have been sold, generate invoices to go paid and track sales insights and then your Instagram account stays profitable.

If you are not already using Artwork Archive, give it a effort with no commitments.